Visual Design

HX – Human Experience

Radiohead • Year 2022

Two black records, a white record and the HX sleeve falling through the air on a white background.

The challenge

A greatest-hits vinyl for Radiohead that never existed, designed as if it were a website.

HX – Human Experience is a personal project from 2022: the packaging of an imaginary Radiohead greatest-hits double LP. No brief and no client, only the wish to bring the language of digital interfaces onto a physical object.

The sleeve borrows from code and UI. "Loading side A" runs around the labels, <protection:0> and .front/> sit on the cover as annotations, and the inner page is a "choose your album" screen where every record becomes a card with its own tracklist.

Everything is black and white, scratched and dusty, like a record that has been played for years. The digital metaphor lives on a very analog surface.

Sector
Music packaging — personal project
Duration
2022
Team
Solo project
Tools
Photoshop, Illustrator, After Effects
The open gatefold with the blurred band photo, and a white record slipping out, on a scratched white surface.
Front of the HX sleeve next to its white inner sleeve and a record with the 'loading side A' label; small annotations such as '.front/>' and '<protection:0>' surround them.

My role

  • Concept and art direction
  • Packaging design: sleeve, gatefold, inner page and record labels
  • Motion: the animated HX logo
A white vinyl record with a black 'loading side A' label, seen from above on black.
Front of the sleeve: a scratched black square with a faint circular record mark, the Radiohead wordmark top left and 'HX — human experience' bottom left.
Back of the sleeve, the 'Ch0ose_Ur/.album/' page: nine Radiohead album covers laid out as a grid, each with its year and tracklist.

The result

The result is a complete packaging system: outer sleeve, gatefold, the 'choose your album' inner page, two labelled records, plus an animated logo that carries the same language on screen.

It is a personal project, so there are no numbers to report. What it shows is a way of thinking: the same care for hierarchy, states and micro-copy that I bring to interfaces, applied to print.