Projects
UI DesignVisual Design

Jakala

Jakala • May 2019 – January 2020

Large tilted cards of Jakala work on a deep blue background: an opening Heineken bottle, Torino Outlet Village, the “We Are Heineken” sofa visual, VTB “With you”, and more Heineken and VTB visuals.

The challenge

Websites, loyalty apps, instant-win games and campaign visuals for the brands Jakala works with.

At Jakala, a marketing and technology agency, I worked as a web designer from May 2019 to January 2020: UX/UI for loyalty programmes, instant-win games and gamification, for brands such as Intesa Sanpaolo, SEAT, Heineken, Tezenis, De’Longhi, Scalo Milano and Dove Vivo. Some projects went live, others were proposals for pitches.

This page gathers them client by client: the redesign of an outlet website, a brand community, loyalty app concepts, instant-win games and campaign visuals.

My role

  • Mapping existing sites and information architecture
  • Wireframes and interaction design
  • Mobile and desktop UI prototypes
  • Motion design to preview gestures and interactions
  • Pixel-perfect support to the front-end team
  • Campaign and brand visuals
Tezenis loyalty app on a phone: a barcode and the prompt “Scan the code” to try to win the product.
Torino Outlet Village home page on a phone, with the winter collections banner and the brands below.

Torino Outlet Village

For Arcus Real Estate we redesigned the website of Torino Outlet Village. The old site had no coherent structure: too many clicks, and links between sections that had nothing to do with each other.

With the team I mapped every page and rebuilt the information architecture in three levels of interaction from the home page, mobile first. Then came the wireframes and the UI prototypes for mobile and desktop.

Wireframe of the DeLovers logged-in home: profile, challenges, wallet balance and suggested articles.

De’Longhi · DeLovers

Wireframes for DeLovers, De’Longhi’s community: the web interactions of a logged-in member, from the home page with challenges, wallet and articles to a single challenge to take part in.

Alternative wireframe of the logged-in home, with a dark challenges band and a cappuccino maker.
Wireframe of a single challenge: a question with multiple answers and more challenges below.
Dove Vivo loyalty app prototype: a member profile with points, passions and goals such as green behaviour.

Loyalty app concepts

For pitches, I designed and presented loyalty app concepts, with short motion previews of gestures and interactions: Scalo Milano, an outlet near Milan; The Goodies for Cigierre; Tezenis, where you scan a product’s barcode and find out at once whether you have won it; and Dove Vivo, built around members’ passions and green goals.

Instant win

Instant-win games where one tap decides the prize. For Intesa Sanpaolo, an animated reveal in an illustrated scene.

For SEAT, the screen becomes the car’s start button: press it, and the engine tells you whether you have won.

SEAT instant win: “Ready to go?” above a start-stop engine button.
SEAT instant win: “Press the starter”, the button lights up.
SEAT instant win: “You won!” with a SEAT car.
SEAT instant win: “You lost”, the engine button turns red.
A Heineken bottle bursts open on green, its cap flying off in front of a red star.
Three stars next to the neck of a Heineken bottle on green.

Heineken · We Are Heineken

Visuals for a gamification campaign around Heineken 0.0: an app that rewards people’s passions, told through everyday moments when a beer was not possible before. The match on the sofa, the stop on the road to the sea, the gym, the end of a work project.

VTB proposal: a smiling man points to the line “With you, for an easy life”, surrounded by small drawn icons.

VTB · Brand proposals

Proposals for VTB’s brand communication, in English: a balloon as a light, friendly helper and partner, and a character who is “with you, for an easy life”.